Are you planning to buy a branded gift to give to your clients or employees? Here are ten tips about what you should consider when buying corporate gifts. Read on.
1. Recognize the occasion.
There is a wide variety of occasions we can celebrate, and each one has different needs for gifts. For example, happy birthday gifts may include a cake, candies, or chocolates accompanied by a card.
On the other hand, a going-away gift may be more general, with a gift card. The occasion can also influence the size and design of the corporate gifts.
2. Select the appropriate material.
For corporate gifts that will fit in many places or are not too conspicuous (such as a bottle of wine), choose a material that can be used on many occasions. For example, thick cardboard is ideal for bottles of wine, but it is too heavy to fit into a bag. When buying gifts such as wine, use the dimensions given by the manufacturer to determine which size container to purchase
3. Design your corporate gifts for efficiency.
As with all purchases, it is essential to consider how the presents will be used. The size of corporate gifts plays a role in this consideration too. To choose a corporate gift that can fit anywhere, make sure the size of the gift is appropriate for the occasion and includes information regarding when and where it should be used.
The design of business presents also affect its efficiency. For example, an open jar of candy is a great idea for sharing, but it may not be suited for the office. In another example, a notepad with an elastic band used to hold pens together may make it difficult to take notes. For more efficient gifts, use ribbon or tape to secure the corporate gift.
4. Consider the audience.
Your recipients will play a role in defining what kind of gift set you pick for them. So be sure to ask about their preferences or tastes when distributing corporate gifts.
5. Keep cost in mind.
When buying a gift box, it is crucial to consider the price. Most companies have budget allocations to buy their employees gifts. If the budget is limited, focus on small and less expensive items.
For gift-giving occasions that include multiple companies, individual corporate gifts can be grouped as a collection of items that show appreciation and respect for the relationship between you and your recipient
6. Consider the recipient’s personal needs.
As mentioned, when choosing corporate gifts, it is important to know about your recipients’ preferences and tastes. There are also instances when you want to give presents that will support the recipient in their career goals or personal life.
For example, if you know someone involved with an organization that promotes healthy lifestyles, you can give a gift that includes vitamins or an espresso machine (the latter can help improve energy).
7. Be creative with your corporate gifts
Instead of buying a gift set from the store, you can also make your own. For example, if you know your recipient is going away for a vacation or owns a pet, you can make cards by tying ribbons to photos that show you care.
Candles are also wonderful gifts and easy to make. You can add personalized messages on the candle’s label or its packaging. When buying candles, make sure they do not have strong fragrances that may trigger allergies or illnesses.
The way you design your corporate gift reflects the values of your company. When you purchase corporate gifts, make sure they do not only serve as a gift but can also contribute to the recipient’s well-being.